Serve Your Community with Outcomes that Matter

Through Reliable, Third-Party Reporting That Drives Donor Engagement and Retention

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Validate Your Nonprofit’s Impact Through Reliable, Data-Driven Reporting

Your donors want to know that their contributions will truly mean something, to you and to your community. 

Donors want to see in clear, uncomplicated terms what your nonprofit has accomplished as a direct result of their personal contributions.

Validate the results of your nonprofit’s efforts through The Mark USA’s reliable third-party research and data analysis. We will help donors focus on outcomes and the changes that occurred as a result of your organization’s efforts – not just output or the increased number of people served. 

With The Mark USA, you’ll craft compelling annual reports and donor communications filled with the collective qualitative stories and quantitative results that will resonate with donors’ hearts and heads. 

Learn the Difference Between an Output and an Outcome in This Free Webinar

Too often, organizations focus on the outputs of their programs, not the outcomes.

That is, nonprofits can prove what was done (i.e., an output), but not what real, practical change actually occurred within the community (i.e., an outcome).

In this free on-demand workshop hosted by The Mark USA, you’ll learn the difference between outputs and outcomes, when each matters, and how to (accurately) measure them for most impactful results.

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Discover How Your Nonprofit Organization Can Partner With The Mark USA

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Impact Evaluation of PROFIT Financial Graduation Pilots

BRAC USA | February 2017 | $148,366
Quasi-experimental impact evaluation of interventions intended to provide 2,600 Kenyan women and youth with livelihoods, assets and skills, and health education. Our evaluation team coordinated and collaborated across US- and Kenya-based organizations.
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West Virginia EPSCoR Track 1 Project – Sub-recipient

West Virginia Higher Education Policy Commission | 2015 – 2021 | $353,895
Led external evaluation of NSF-funded EPSCoR Track 1 Project, to increase WV’s research infrastructure, improve education and workforce development, and increase diversity in STEM. Employed mixed methods approach, using surveys, interviews, and program tracking data to assess achievement of goals.
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NOAA Cooperative Science Center in Atmospheric Sciences and Meteorology (NCAS-M) – Sub-recipient

Howard University | 2017-2021 | $570,000
With Howard University as PI, we led external evaluation of the NOAA NCAS-M project across 13 universities over 5 years. Deliverables included an evaluation plan, project logic model, data collection process & tool development, and formative and summative reports.

Meet Your Mark USA Team

Our innovative, 100% remote workplace features skilled evaluators experienced in both virtual and in-person collaboration – making The Mark USA a reliable, flexible partner during the COVID era and beyond.

As your agency collaborates with The Mark USA on its goals and benchmarks, you’ll meet many of our key evaluators, researchers, and analysts, including:

Schedule Your First Conversation with The Mark USA Team

Traci Shirachi, MBA


Traci earned an M.B.A. from Vanderbilt University. Traci is the CEO of The Mark USA, Inc. Traci is responsible for making key business decisions to increase The Mark’s abilities to address client needs. Traci works with all the evaluators within the organization to deliver quality client service. Traci has over 17 years of work experience with consulting companies of various sizes, including PricewaterhouseCoopers.

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Jessica Martone, Ph.D.

Director of Research and Evaluation

Dr. Martone earned a Ph.D. and her MSW from Loyola University Chicago’s School of Social Work. Dr. Martone was a research fellow and is currently a research affiliate for the Institute for Migration and International Social Work. Dr. Martone has been involved with immigration and education focused research projects.

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Adrienne Celaya, ph.d.

Senior Evaluator 

Dr. Celaya holds a Ph.D. in Sociology from the University of Miami and an M.A. in Sociology and Graduate Certificate in Latino and Latin American Studies from Fordham University. She has a background in program implementation and evaluation of research-informed and evidenced-based community projects, as well as domestic violence and child welfare research.

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Noely Banos, MA

Assistant Director

Noely earned an M.A. in Experimental Psychology from Western Carolina University, with a focus in research design and statistics, and further graduate training in Applied Social and Community Psychology from North Carolina State University. Noely has extensive experience utilizing various research methods; including survey design, focus groups, experimental and quasi-experimental designs.

Rick Orlina,ph.d.

Senior Evaluator

Rick holds a Ph.D. in Learning Sciences from the Northwestern University School of Education and Social Policy, an MBA from the Stanford University Graduate School of Business, and a Certificate of Advanced Study in Evaluation from Claremont Graduate University. He has a demonstrated history of working in program evaluation and educational research. Skilled in social network analysis, quantitative and qualitative research methods, survey design, business development, and marketing. 

The Innovation Partner Plan

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Book A Call

Looking to solve an agency or program's problem? Schedule a brief introductory call, and we’ll help find a solution.

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Develop A Plan

We create a strategy to gather and evaluate agile data that provides practical applications for your stakeholders.

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Feel Empowered

Have confidence that you can create and deploy innovative strategies with The Mark USA as your guide.

Schedule A Call Today

Phone: 949.396.6053
Locations: Arizona | California | Illinois
New Jersey | North Carolina | Utah

Schedule a Conversation Today!



Start with a data-driven and data-centric organization that provides clarity around decision making and results. Download the sheet that provides you with three initial things to do.