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Serve Your Community with Outcomes that Matter
Through Reliable, Third-Party Reporting That Drives Donor Engagement and Retention
Validate Your Nonprofit’s Impact Through Reliable, Data-Driven Reporting
Your donors want to validate that their contributions will result in something that helps to alleviate and address the needs of the community over time.
Donors want to see in clear, uncomplicated terms what your nonprofit has accomplished as a direct result of their personal contributions.
Validate the results of your nonprofit’s efforts through The Mark’s reliable third-party research and data analysis. We help donors focus on outcomes and the changes that occurred as a result of your organization’s efforts – not just output or the increased number of people served.
With The Mark, you’ll craft compelling annual impact reports and donor communications filled with the collective qualitative stories and quantitative results that will resonate with donors’ hearts and heads.
Learn the Difference Between an Output and an Outcome in This Free Webinar
Too often, organizations focus on the outputs of their programs, not the outcomes.
That is, nonprofits can prove what was done (i.e., an output), but not what real, practical change actually occurred within the community (i.e., an outcome).
In this free on-demand workshop hosted by The Mark, you’ll learn the difference between outputs and outcomes, when each matters, and how to accurately measure them for the most impactful results.
Discover How Your Nonprofit Organization Can Partner With The Mark
Impact Evaluation of PROFIT Financial Graduation Pilots
BRAC USA | February 2017
Quasi-experimental impact evaluation of interventions intended to provide 2,600 Kenyan women and youth with livelihoods, assets and skills, and health education. Our evaluation team coordinated and collaborated across US- and Kenya-based organizations.
West Virginia EPSCoR Track 1 Project – Sub-recipient
West Virginia Higher Education Policy Commission | 2015 – 2021
Led external evaluation of NSF-funded EPSCoR Track 1 Project, to increase WV’s research infrastructure, improve education and workforce development, and increase diversity in STEM. Employed mixed methods approach, using surveys, interviews, and program tracking data to assess achievement of goals.
NOAA Cooperative Science Center in Atmospheric Sciences and Meteorology (NCAS-M) – Sub-recipient
Howard University | 2017-2021
With Howard University as PI, we led external evaluation of the NOAA NCAS-M project across 13 universities over 5 years. Deliverables included an evaluation plan, project logic model, data collection process & tool development, and formative and summative reports.
Meet The Mark Team
Our innovative, 100% remote workplace features skilled evaluators experienced in both virtual and in-person collaboration – making The Mark a reliable, flexible partner during the COVID era and beyond.
As you collaborate with The Mark to articulate your goals, you’ll meet many of our key evaluators. Some of them are included here:
Schedule Your First Conversation with The Mark Team
Traci Shirachi, MBA
CEO/President
Traci earned an M.B.A. from Vanderbilt University. Traci is the CEO of The Mark USA, Inc. Traci is responsible for making key business decisions to increase The Mark’s abilities to address client needs. Traci works with all the evaluators within the organization to deliver quality client service. Traci has over 20 years of work experience with consulting companies of various sizes, including PricewaterhouseCoopers.
Jessica Martone, Ph.D.
Director of Research and Evaluation
Dr. Martone earned a Ph.D. and her MSW from Loyola University Chicago’s School of Social Work. Dr. Martone was a research fellow and is currently a research affiliate for the Institute for Migration and International Social Work. Dr. Martone has been involved with immigration and education focused research projects.
Adrienne Celaya, ph.d.
Senior Evaluator
Dr. Celaya holds a Ph.D. in Sociology from the University of Miami and an M.A. in Sociology and Graduate Certificate in Latino and Latin American Studies from Fordham University. She has a background in program implementation and evaluation of research-informed and evidenced-based community projects, as well as domestic violence and child welfare research.
Noely Banos, MA
Assistant Director
Noely earned an M.A. in Experimental Psychology from Western Carolina University, with a focus in research design and statistics, and further graduate training in Applied Social and Community Psychology from North Carolina State University. Noely has extensive experience utilizing various research methods; including survey design, focus groups, experimental and quasi-experimental designs.
moriah johnson, mpp, ma
Senior Evaluator
Moriah holds two MA’s in Public Policy and Sociology from Loyola University Chicago, where she is completing her Ph.D. in Sociology. She is passionate about using research and evaluation to partner with community organizations in their strategic goals, while also focusing specifically on diversity, equity and inclusion.
The Innovation Partner Plan
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Looking to solve a program's problem? Schedule a brief introductory call, and we’ll help find a solution.
Develop A Plan
We create a strategy to gather and evaluate agile data that provides practical applications for your stakeholders.
Feel Empowered
Have confidence that you can create and deploy innovative funding strategies with The Mark as your guide.
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