Serve Taxpayers Better and Demonstrate Both Your Agency and Program's Impact

Apply Monitoring and Evaluation Data for Evidence-Based Policy Decisions and Data-Driven Decisionmaking

How can you apply data or improve upon your monitoring and evaluation capacity within your organization?

Driving Data-Driven Decisions for Critical Government Agencies

The Mark turns abstract requirements for “data” into truly actionable, impactful insights that challenge your organization to deliver the outcomes that taxpayers truly need and political leaders have advocated for as part of government change.

Ask What “Data-Driven Decisions” Could Look Like for Your Agency


The Mark Unique Applied Research and integrated approach

Using your agency and program’s end goals as our guide, The Mark’s unique blended data framework ™ that incorporates applied research and evaluation will generate the reliable, foundational feedback and strategic insights you’re missing to fuel your program through this administration and beyond.

Find Out What Data Your Program Needs Right Now

Blue icon showing data points

Program Monitoring and External Evaluation

Culturally Responsive Evaluation

Statistical Data Analysis and Performance Analytics

Blue icon showing 3 users

Surveys, Focus Groups, Interviews, and Constituent Research

Blue icon showing doc

Community-based Participatory Research Methods

Blue icon showing male and female users

Group Training in Evaluation & Data Analytics

The mark

Previous Government Agency Partners

National Science Foundation

Department of Education





Contract Capabilities and Codes

The Mark Government-Specific Capabilities and Certifications


blue checkmark

541611 – Administrative & General Management Consulting Business

blue checkmark

541618 – Other Management Consulting Services

blue checkmark

541690 – Scientific & Technical Consulting Services

blue checkmark

541990 – All Other Professional, Scientific, and Technical Services

blue checkmark

541910 – Market Research & Public Opinion Polling


blue checkmark


blue checkmark


blue checkmark


blue checkmark


blue checkmark


SIC: 8748 – Business Consulting Services  |  CAGE: 667Q0  |  DUNS: 965340578  |  SAMMI/UEI: CDX9JB5DG8M9  |  Federal ID: 14-2007437

Relevant Federal Certifications

MBE Certified
WBE: #WOSB200911
WOSB: #WBE200155
DBE: Firm #49217
WBEC Platinum Supplier Program

Discover How Your Agency Can Partner With The Mark

Blue icon with arrow on target

Impact Evaluation of PROFIT Financial Graduation Pilots

BRAC USA | February 2017
Quasi-experimental impact evaluation of interventions intended to provide 2,600 Kenyan women and youth with livelihoods, assets and skills, and health education. Our evaluation team coordinated and collaborated across US- and Kenya-based organizations.
Blue icon with arrow on target

West Virginia EPSCoR Track 1 Project – Sub-recipient

West Virginia Higher Education Policy Commission | 2015 – 2021
Led external evaluation of NSF-funded EPSCoR Track 1 Project, to increase WV’s research infrastructure, improve education and workforce development, and increase diversity in STEM. Employed mixed methods approach, using surveys, interviews, and program tracking data to assess achievement of goals.
Blue icon with arrow on target

NOAA Cooperative Science Center in Atmospheric Sciences and Meteorology (NCAS-M) – Sub-recipient

Howard University | 2017-2021
With Howard University as PI, we led external evaluation of the NOAA NCAS-M project across 13 universities over 5 years. Deliverables included an evaluation plan, project logic model, data collection process & tool development, and formative and summative reports.

Meet The Mark Team

Our innovative, 100% remote workplace features skilled evaluators experienced in both virtual and in-person collaboration – making The Mark a reliable, flexible partner during the COVID era and beyond.

As you collaborate with The Mark to articulate your goals, you’ll meet many of our key evaluators. Some of them are included here:

Schedule Your First Conversation with The Mark Team

Traci Shirachi, MBA


Traci earned an M.B.A. from Vanderbilt University. Traci is the CEO of The Mark USA, Inc. Traci is responsible for making key business decisions to increase The Mark’s abilities to address client needs. Traci works with all the evaluators within the organization to deliver quality client service. Traci has over 20 years of work experience with consulting companies of various sizes, including PricewaterhouseCoopers.

Women with black hair smiling for picture

Adrienne Celaya, ph.d.

Senior Evaluator 

Dr. Celaya holds a Ph.D. in Sociology from the University of Miami and an M.A. in Sociology and Graduate Certificate in Latino and Latin American Studies from Fordham University. She has a background in program implementation and evaluation of research-informed and evidenced-based community projects, as well as domestic violence and child welfare research.

The Innovation Partner Plan

number 1
dark blue arrow

Book A Call

Looking to solve a program's problem? Schedule a brief introductory call, and we’ll help find a solution.

Number 2
dark blue arrow

Develop A Plan

We create a strategy to gather and evaluate agile data that provides practical applications for your stakeholders.

number 3
dark blue arrow

Feel Empowered

Have confidence that you can create and deploy innovative funding strategies with The Mark as your guide.

Schedule A Call Today

Phone: 949.396.6053
Locations: California | Minnesota | South Carolina
Texas | Nebraska | Vermont | West Virginia | Utah | Arizona

Schedule a Conversation Today!