Through Objective, Third-Party Data Research That Achieves Greater Profit and Positive Social Change and Impact
So many businesses collect information and data with the belief that “more is better.” Others rely on anonymous, automated technology tools to capture everything, regardless of end use or value.
The Mark believes that it’s what you know about the data you have – and how you use it – that matters most to your strategic business operations and profitability. It is not how much you know or what tools you buy.
When you partner with The Mark, we learn more about your business specific goals while dissecting the baseline information you already have available.
Through this integrated and collaborative approach, we can implement a cross-functional, customized data framework approach to increase data literacy and help your business achieve the next level of success while demonstrating its direct social and community impact.
The Mark unique approach blends rigorous academic research standards with private sector business experience, giving you and your business the data-backed insights you need to direct meaningful change throughout your organization both for people within the organization and external to the organization.
Together, our team empowers courageous leaders at every business level to confront common assumptions and uncover the deeper truths which drive profitable change.
Customer Surveys, Focus Groups, Interviews
Statistical Data Analysis and Performance Analytics
Intuitive Reporting and Key Performance Indicator Dashboards
Data Literacy: Group Training in Evaluation & Data Analytics
Culturally Responsive Evaluation and Community-based Participatory Research Methods, featuring Diverse, Equitable, and Inclusive (DEI) approaches
Our innovative, 100% remote workplace features skilled evaluators experienced in both virtual and in-person collaboration – making The Mark a reliable, flexible partner during the COVID era and beyond.
As you collaborate with The Mark to articulate your goals, you’ll meet many of our key evaluators. Some of them are included here:
Schedule Your First Conversation with The Mark Team
Traci Shirachi, MBA
Traci earned an M.B.A. from Vanderbilt University. Traci is the CEO of The Mark USA, Inc. Traci is responsible for making key business decisions to increase The Mark’s abilities to address client needs. Traci works with all the evaluators within the organization to deliver quality client service. Traci has over 20 years of work experience with consulting companies of various sizes, including PricewaterhouseCoopers.
Adrienne Celaya, Ph.D.
Dr. Celaya holds a Ph.D. in Sociology from the University of Miami and an M.A. in Sociology and Graduate Certificate in Latino and Latin American Studies from Fordham University. She has a background in program implementation and evaluation of research-informed and evidenced-based community projects, as well as domestic violence and child welfare research.
Looking to solve a program's problem? Schedule a brief introductory call, and we’ll help find a solution.
We create a strategy to gather and evaluate agile data that provides practical applications for your stakeholders.
Have confidence that you can create and deploy innovative funding strategies with The Mark as your guide.
Start with a data-driven and data-centric organization that provides clarity around decision making and results. Download the sheet that provides you with three initial things to do.