Increase Your Revenue and Drive Bottom-Line Results

Through Objective, Third-Party Data Research That Achieves Greater Profit and Positive Social Change and Impact

Learn About the Data That Truly Matters to Your Bottom Line

So many businesses collect information and data with the belief that “more is better.” Others rely on anonymous, automated technology tools to capture everything, regardless of end use or value.

The Mark believes that it’s what you know about the data you have – and how you use it – that matters most to your strategic business operations and profitability. It is not how much you know or what tools you buy.

When you partner with The Mark, we learn more about your business specific goals while dissecting the baseline information you already have available.

Through this integrated and collaborative approach, we can implement a cross-functional, customized data framework approach to increase data literacy and help your business achieve the next level of success while demonstrating its direct social and community impact.

The Mark’s Unique Approach to Practical, Actionable Research for the Private Sector

The Mark unique approach blends rigorous academic research standards with private sector business experience, giving you and your business the data-backed insights you need to direct meaningful change throughout your organization both for people within the organization and external to the organization.

Together, our team empowers courageous leaders at every business level to confront common assumptions and uncover the deeper truths which drive profitable change.

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Market Research:
Customer Surveys, Focus Groups, Interviews

Statistical Data Analysis and Performance Analytics

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Intuitive Reporting and Key Performance Indicator Dashboards

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Data Literacy: Group Training in Evaluation & Data Analytics

Culturally Responsive Evaluation and Community-based Participatory Research Methods, featuring Diverse, Equitable, and Inclusive (DEI) approaches

Discover How Your Business Can Flourish When Partnered With The Mark Team

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Impact Evaluation of PROFIT Financial Graduation Pilots

BRAC USA | February 2017
Quasi-experimental impact evaluation of interventions intended to provide 2,600 Kenyan women and youth with livelihoods, assets and skills, and health education. Our evaluation team coordinated and collaborated across US- and Kenya-based organizations.
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West Virginia EPSCoR Track 1 Project – Sub-recipient

West Virginia Higher Education Policy Commission | 2015 – 2021
Led external evaluation of NSF-funded EPSCoR Track 1 Project, to increase WV’s research infrastructure, improve education and workforce development, and increase diversity in STEM. Employed mixed methods approach, using surveys, interviews, and program tracking data to assess achievement of goals.
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NOAA Cooperative Science Center in Atmospheric Sciences and Meteorology (NCAS-M) – Sub-recipient

Howard University | 2017-2021
With Howard University as PI, we led external evaluation of the NOAA NCAS-M project across 13 universities over 5 years. Deliverables included an evaluation plan, project logic model, data collection process & tool development, and formative and summative reports.

Meet The Mark Team

Our innovative, 100% remote workplace features skilled evaluators experienced in both virtual and in-person collaboration – making The Mark a reliable, flexible partner during the COVID era and beyond.

As you collaborate with The Mark to articulate your goals, you’ll meet many of our key evaluators. Some of them are included here:

Schedule Your First Conversation with The Mark Team

Traci Shirachi, MBA


Traci earned an M.B.A. from Vanderbilt University. Traci is the CEO of The Mark USA, Inc. Traci is responsible for making key business decisions to increase The Mark’s abilities to address client needs. Traci works with all the evaluators within the organization to deliver quality client service. Traci has over 20 years of work experience with consulting companies of various sizes, including PricewaterhouseCoopers.

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Adrienne Celaya, Ph.D.

Senior Evaluator 

Dr. Celaya holds a Ph.D. in Sociology from the University of Miami and an M.A. in Sociology and Graduate Certificate in Latino and Latin American Studies from Fordham University. She has a background in program implementation and evaluation of research-informed and evidenced-based community projects, as well as domestic violence and child welfare research.

The Innovation Partner Plan

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Book A Call

Looking to solve a program's problem? Schedule a brief introductory call, and we’ll help find a solution.

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Develop A Plan

We create a strategy to gather and evaluate agile data that provides practical applications for your stakeholders.

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Feel Empowered

Have confidence that you can create and deploy innovative funding strategies with The Mark as your guide.

Schedule A Call Today

Phone: 949.396.6053
Locations: California | Minnesota | South Carolina
Texas | Nebraska | Vermont | West Virginia | Utah | Arizona

Schedule a Conversation Today!



Start with a data-driven and data-centric organization that provides clarity around decision making and results. Download the sheet that provides you with three initial things to do.