Through Objective, Third-Party Data Research That Drives Profitable Change
So many businesses collect information and data with the belief that “more is better.” Others rely on anonymous, automated tools to capture everything, regardless of end use or value.
The Mark USA believes that it’s what you know about the data you have – and how you use it – that matters most to your business’s operations and profitability, not how much you know or what tools you buy.
When you partner with The Mark USA, we learn more about your business’s specific goals while dissecting the baseline information you already have available.
Through this integrated and collaborative approach, we can implement a cross-functional, customized data framework approach to increase data literacy and help your business achieve the next level of success.
The Mark USA’s unique approach blends rigorous academic research standards with private sector business experience, giving you and your business the data-backed insights you need to direct meaningful change throughout your organization.
Together, our team and research efforts empower courageous leaders at every business level to confront common assumptions and uncover the deeper truths which drive profitable change.
Customer Surveys, Focus Groups, Interviews
Statistical Data Analysis and Performance Analytics
Intuitive Reporting and Key Performance Indicator Dashboards
Data Literacy: Group Training in Evaluation & Data Analytics
Culturally Responsive Evaluation and Community-based Participatory Research Methods, featuring Diverse, Equitable, and Inclusive (DEI) approaches
Our innovative, 100% remote workplace features skilled evaluators experienced in both virtual and in-person collaboration – making The Mark USA a reliable, flexible partner during the COVID era and beyond.
As your agency collaborates with The Mark USA on its goals and benchmarks, you’ll meet many of our key evaluators, researchers, and analysts, including:
Schedule Your First Conversation with The Mark USA Team
Traci Shirachi, MBA
Traci earned an M.B.A. from Vanderbilt University. Traci is the CEO of The Mark USA, Inc. Traci is responsible for making key business decisions to increase The Mark’s abilities to address client needs. Traci works with all the evaluators within the organization to deliver quality client service. Traci has over 17 years of work experience with consulting companies of various sizes, including PricewaterhouseCoopers.
Jessica Martone, Ph.D.
Director of Research and Evaluation
Dr. Martone earned a Ph.D. and her MSW from Loyola University Chicago’s School of Social Work. Dr. Martone was a research fellow and is currently a research affiliate for the Institute for Migration and International Social Work. Dr. Martone has been involved with immigration and education focused research projects.
Adrienne Celaya, Ph.D.
Dr. Celaya holds a Ph.D. in Sociology from the University of Miami and an M.A. in Sociology and Graduate Certificate in Latino and Latin American Studies from Fordham University. She has a background in program implementation and evaluation of research-informed and evidenced-based community projects, as well as domestic violence and child welfare research.
Noely Banos, MA
Noely earned an M.A. in Experimental Psychology from Western Carolina University, with a focus in research design and statistics, and further graduate training in Applied Social and Community Psychology from North Carolina State University. Noely has extensive experience utilizing various research methods; including survey design, focus groups, experimental and quasi-experimental designs.
Rick Orlina, Ph.D.
Rick holds a Ph.D. in Learning Sciences from the Northwestern University School of Education and Social Policy, an MBA from the Stanford University Graduate School of Business, and a Certificate of Advanced Study in Evaluation from Claremont Graduate University. He has a demonstrated history of working in program evaluation and educational research. Skilled in social network analysis, quantitative and qualitative research methods, survey design, business development, and marketing.
Looking to solve an agency or program's problem? Schedule a brief introductory call, and we’ll help find a solution.
We create a strategy to gather and evaluate agile data that provides practical applications for your stakeholders.
Have confidence that you can create and deploy innovative strategies with The Mark USA as your guide.
Start with a data-driven and data-centric organization that provides clarity around decision making and results. Download the sheet that provides you with three initial things to do.