Our Team

What we do.

Our Team

We are one of the few minority owned, woman owned and led evaluation firms that combines business and evaluation practices together, to focus upon achieving social outcomes across all sectors from government to nonprofit to education and business.  

We are passionate about bringing different or divergent interests together regardless of sector or function to define and measure collective impact. The integrated, systems based approach to evaluation that we use not only helps individuals across functions to understand holistically how they share common objectives but also helps demonstrate in terms of dollars invested the impact of the collective results that are achieved.

Our team approach to our data framework achieves results because clarity is critical to managing effective organizations that are navigating a complex time.

We are your team.

Traci Shirachi, MBA


Traci earned an M.B.A. from Vanderbilt University. Traci is the CEO of The Mark USA, Inc. Traci is responsible for making key business decisions to increase The Mark’s abilities to address client needs. Traci works with all the evaluators within the organization to deliver quality client service. Traci has over 20 years of work experience with consulting companies of various sizes, including PricewaterhouseCoopers.

Women with black hair smiling for picture

Adrienne Celaya, Ph.D.


Dr. Celaya holds a Ph.D. in Sociology from the University of Miami and an M.A. in Sociology and Graduate Certificate in Latino and Latin American Studies from Fordham University. She has a background in program implementation and evaluation of research-informed and evidenced-based community projects, as well as domestic violence and child welfare research. 

Phone: 949.396.6053
Locations: California | Minnesota | South Carolina
Texas | Nebraska | Vermont | West Virginia | Utah | Arizona

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