We Know How Important Data is to Develop Effective Strategies

Evaluation is an important tool that is used to demonstrate the results of research or teaching programs. It is used to demonstrate contributions and the progress of such to key stakeholders that decide whether to fund or continue to fund work. At The Mark, we walk alongside our clients as the evaluation partner, providing individuals with an evaluation plan that systematically maps out our clear methodological approach for collecting, analyzing, and using information or data to answer critical questions about program achievements. It is our primary objective to those we serve to not only get funded, but continue to obtain consistent ongoing sustainable funding that elevates the results of your work.  

Additionally, we like to work with institutions that are seeking better ways to implement a systems based evaluation approach that is not only more cost effective but results oriented.  The systems based framework accounts for shared commonalities across different functional roles to achieve better alignment and coordination within an organization with validated and measured results.  Thus different functions within an organization are working together compared to each working on its own and potentially causing friction amongst different roles without intending to do such. 

In today’s nonprofit environment, funders, foundations, and donors all want to support programs that can demonstrate impact. It isn’t only about where money is going or how it is being used, it is about who it is benefiting and how it has changed that individual’s life.  Along with this desire comes more measurement and reporting requirements intended to paint a picture of program outcomes. While stories and anecdotes can evoke an emotional connection and give a human face to your success, for the maximum effect, they need to be backed by concrete data. This is how nonprofit organizations can demonstrate how the results and impact they achieve is distinct from the next organization so when donors need to decide between contributing money to one compared to another there are clear parameters around defining impact reporting.

The Mark has deep expertise in helping businesses operate more effectively, efficiently, and profitably. We help provide the data framework that helps individuals easily implement and apply data to every day decision-making.  We come up with a comprehensive data strategy that focuses on outcomes, not output. From there, we help you implement the data strategy with the proper data tools that measure and demonstrate the social returns of your invested resources, so you can properly deploy resources where they are needed most and achieve maximum results.  Additionally, we help you understand what is the root cause of decision-making so that you make better decisions.  This includes a deeper understanding of market opportunities or consumer insights. 

We contract directly and indirectly with government agencies – not only helping to share specific work from different projects with the government to assist in decision-making or evidence-based policymaking, but also to help improve and advance program evaluation based upon evaluation methodologies.  This involves getting more involved in both data and technology, while helping to protect data sources.  It also involves cross-sector input and advice. All with the intent of helping to solve agency missions and goals that benefit the public and our immediate communities.  

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